NASCAR Bristol Motor Speedway
Prior campaigns put an emphasis on the venue but a new strategic outlook provided the platform for a new approach that put the fan experience first. There is something real, primal and authentic about race weekend. It's an experience that is multi-generational and meaningful and yet, at it's core, it's purely a raw, chill, all-american party scene. People come from all over the US and the world to take in stock racing at Bristol. These spots celebrate the heroic pilgrimage to Bristol Motor Speedway that happens twice a year, reminding people that "This Is What They Live For."