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NASCAR Bristol Motor Speedway

advertising campaign

Prior campaigns put an emphasis on the venue but a new strategic outlook provided the platform for a new approach that put the fan experience first. There is something real, primal and authentic about race weekend. It's an experience that is multi-generational and meaningful and yet, at it's core, it's purely a raw, chill, all-american party scene. People come from all over the US and the world to take in stock racing at Bristol. These spots celebrate the heroic pilgrimage to Bristol Motor Speedway that happens twice a year, reminding people that "This Is What They Live For."


“The creative concepts were all top-notch.
They were innovative for the sake of being bold and daring,
but also strategically on point.”

logan mccabe, vice president - consumer group




agency Team:

Creative Director, Writer: Joseph Nother
Producer: Taylor Walters
Account Manager: Cameron Brown
Designers: Kevin Jones, Ben Maxey, Matt Montgomery
Additional copywriting: Chris Cable
Director of Research: Chris Wise

production partner:

PopFizz Productions
Director: Brent Collier
Directors of Photography: Bryan Allen, Cody Walters
Assistant Director: Ben Fields
Associate Producer: Kristin Majni
Art: Charity Honeycutt
Music: Matthew Honkonen